What if the most valuable content you create all year comes from your biggest event — and you're only using it once? In this episode, Andi Robinson talks with Caroline Kite, Marketing Manager at Swoogo, about a content marketing campaign designed to help event and field marketing teams get more out of their flagship corporate event. Caroline breaks down how they built an anchor guide, ran a virtual roundtable with Purple Cork, extended the campaign across multiple channels, and kept it running for months. They also discuss the challenge of internal alignment and why long-game, always-on campaigns often outperform short-term tactics. Tune in, subscribe, and leave a review if you found this helpful.

For more about Swoogo, visit https://swoogo.events/

For more about Hijinx Marketing, visit https://hijinxmarketing.com/