In the sixteenth episode of the Systems Of Wealth Podcast, I am joined by my friend and digital marketing expert, Don Crowther.

Don is the CEO of Breakthrough Consulting and put very simply, he creates millionaires for a living. His specialty is in helping people make money online, utilizing all of the essential tools required to succeed: search engine optimization, pay-per-click advertising, social networking, traffic building, public relations, e-commerce, conversion, analytics, partnerships, and joint ventures.

Together in this episode, we go through Don's early years as a Brand Manager for the Kimberly-Clark Corporation and the different brands he helped launch and grow, how he got his break into the online advertising world, and his journey of selling one of the very first social media marketing courses ever.

This was an absolutely fascinating conversation. For me, this was one of the only times I have had a chance to explore what it was like to be in the marketing world before the internet was even invented. I cannot stress enough how valuable it is to understand the true fundamentals of marketing from a first principle perspective and Don lays it out in this episode like the true expert he is.

To all my builders, I salute you 🚀