Have you ever wondered what LIC truly represents? Is it just an insurance provider or something much more profound in the fabric of India?

Join Deepak ⁠as we uncover the journey of the Life Insurance Corporation through the book ⁠The LIC Story⁠⁠, authored by Kamalji Sahay, who served as their Executive Director for three decades.

From its humble beginnings to becoming synonymous with the insurance industry, LIC has not only earned the trust of millions but has also set benchmarks globally. Through Sahay's firsthand experiences, we traverse the corridors of LIC, exploring significant events, key personalities, and operational intricacies that shaped this behemoth institution.

With insightful anecdotes and a conversational narrative, Sahay paints a vivid picture of LIC's evolution, offering valuable lessons for those managing public-sector enterprises. From navigating choppy waters to steering through post-liberalization, Sahay's account provides a roadmap for understanding the genesis and growth of financial services in India.

Tune in to discover the untold stories behind the making of India’s best-known brand.

Book Link: https://amzn.to/49hW708

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