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You might be surprised to know that Leverage was founded by a trained (and award-winning) salesperson. Lanna came from a background of over 10 years in corporate sales (her rogue cowboy days as we like to call them).
In this episode of Louder, Tate and Tilly once again grill Lanna to get to know how Lanna's sales background impacted her philosophy on marketing, on business in general, and even on the core pillars behind Leverage.
We asked...
How do you ensure that your sales and marketing team align?
What can sales learn from marketing, and vice versa?
Do we really think of ourselves as marketers?
Join us to hear all about this and more in this week's episode.
For more info on Leverage Media, head to our website: www.leveragemedia.com.au
You might be surprised to know that Leverage was founded by a trained (and award-winning) salesperson. Lanna came from a background of over 10 years in corporate sales (her rogue cowboy days as we like to call them).
In this episode of Louder, Tate and Tilly once again grill Lanna to get to know how Lanna's sales background impacted her philosophy on marketing, on business in general, and even on the core pillars behind Leverage.
We asked...
How do you ensure that your sales and marketing team align?
What can sales learn from marketing, and vice versa?
Do we really think of ourselves as marketers?
Join us to hear all about this and more in this week's episode.
For more info on Leverage Media, head to our website: www.leveragemedia.com.au