E-commerce consultant Roger Barrow deconstructs the current Caribbean e-commerce environment, offering insight into the history of the global e-commerce market and how it has limited our capacity to participate. We delve into how we can circumvent these limitations and outline specific ways that Caribbean people can swim with the current e-commerce tide instead of against it—one such method is by shifting our focus towards the service element of e-commerce trade instead of on the physical goods aspect.

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