Developer Scott Kuchinski gives us our top 3 must-haves for a website today. There are a lot of things that make a website look nice, but a great website should perform. It should be an investment - just as any barbell - to generate and nurture your future athletes as they become your current members.

Here's the simple test:

1. Is your site built on a mobile-first platform?

2. Can you capture leads with just a couple clear calls-to-action?

3. Does your site make sense to you? To a stranger?

Want more info? http://321goproject.com/the-goods/gym-websites/