The B2B SaaS landscape continues to become more competitive, and many buyers prefer to try a product before buying. B2B product marketers not only need to embrace this reality but must continuously ensure that they strive to provide a seamless experience that influences ideal customers to make informed decisions.

That’s why we’re talking to B2B SaaS marketing expert and bestselling author Wes Bush (Founder, ProductLed) about how to create a winning B2B product strategy. During our conversation, Wes explained why he believes product-led growth (PLG) is only half the story, and what pitfalls product marketers should avoid. He also elaborated on the need for a solid system, growth process, and lean team. Wes highlighted why clear messaging, positioning, and the potential for a software product to streamline product marketing strategies are paramount. Tune in to find out about Wes's nine-step framework to help scale product-led businesses.