Jason Therrien, founder and president of integrated marketing firm thunder:: tech, which recently bought a New York agency, joined The Landscape to talk about navigating an increasingly fragmented media environment to gain the attention of consumers for his clients. He also discussed the best ways to use social media as a tool to aid in that effort, the importance of crafting a marketing plan that emphasizes clients' strengths, and more.

This episode of the Landscape is sponsored by Delta Dental of Ohio. With offices in Cleveland, Cincinnati and Dublin, Delta Dental of Ohio is proud to be an industry leader in dental benefits. Together with their customers, providers and employees, Delta Dental of Ohio builds a higher standard of oral health care in Ohio communities. Delta Dental of Ohio also works with entrepreneurs, innovators and change-makers who are committed to improving the health and wellbeing of all Buckeyes. Together, they are building healthy, smart, vibrant communities for all. For more information, visit deltadentaloh.com.