Chad Lingafelt chats with Bill Johnston, Co-Founder and President of Recover Brands, a local Charlotte company making apparel out of 100% recycled materials.

On this episode, we talk about sustainability, consumer education in business, and why it matters. We also discuss how do you stay on track to reach your goals and how does your team know what winning looks like.

Bill shares his thoughts on why it’s not just about making a “good product” but understanding why the customer cares about the product.

Questions to ask as a Yourself as a Business Owner from a Customers Point of View:

Connect with Bill Johnston & Recover Brands