The Boss Lady in Sweatpants Show - Confidently Create Content that Connects and Converts

EP 163 - What is a Pre-Launch Copy Strategy and Why You Need It (Brenna McGowan)


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When you hear the word "launch" do you crawl up into a ball and think how exhausting it'll be to get through a launch? All those emails, prep, organizing content, etc!

 

Today, you'll learn about a pre-launch copy strategy so the actual launch isn't stressful or maybe even needed. AMEN!

 

In today's episode, Brenna teaches you:

  • why you need a pre-launch copy strategy
  • how it's different from a wait list, and
  • the 4 main components to the pre-launch copy strategy
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    Brenna McGowan is a strategic copywriter, marketing consultant and launch expert. She believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she helps you leverage pre-launch content to show your customers empathy, credibility, authority, and personality—so you can launch with confidence, less stress, and more sales.

     

    Connect with Brenna:

    brennamcgowan.co
    https://brennamcgowan.co/cheatsheet/
    https://www.instagram.com/brennamcgowanco/
    https://www.facebook.com/groups/thecopyandcontentconvo
     
    Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!

    Instagram @allisonscholes

    Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/

    Work with me: https://bossladyinsweatpants.com/coaching/

    Free Caption Templates: https://bossladyinsweatpants.com/free-captions/

    Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/

    ...more
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    The Boss Lady in Sweatpants Show - Confidently Create Content that Connects and ConvertsBy Allison Scholes - Podcasting, Content Clarity, Content Coach, Entrepreneurship, Social Media, Personal Branding, Visual Branding, Business Growth, Content Creation, Content Planning

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