Coffee Break - Loc-Doc Security

EP 164 | Get Clarity in Your Organization | Guest: Wayne Mullins


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Chad Lingafelt chats with Wayne Mulins, founder of Ugly Mug Marketing.

Wayne is a progressive thinker who leads a Marketing Group in Louisiana making big strides in the industry. He’s also a recent author of the book Full Circle Marketing: Transform Your Marketing and turn Customers into Evangelists

On this episode, we talk about scaling a business and the importance of clarity while growing. We learn that growth creates complexity and that complexity is the enemy of clarity!

We also cover the 5 W’s (and 1 H)

  • Where are we going?
  • Why does it matter?
  • What is my role / contribution?
  • What is expected?
  • Who am I responsible for?
  • How will I be measured?
  • Wayne gives some great tips to ensure there is clarity for your team:

    • Have Quarterly Team Meetings
    • Have Weekly Team Meeting
    • Make Sure there is Goal alignment within the Team
    • 3 Lead Metrics to Measure 
    • 3 Weekly Commitments
    • This is a great conversation for leaders who are struggling with teams that are in chaos. Utilizing these tools can bring clarity and help your team win in business!

      Connect with Wayne & Ugly Mug Marketing

      Website: https://www.uglymugmarketing.com/

      Instagram: https://www.instagram.com/uglymugmarketing/

      Facebook: https://www.facebook.com/uglymugmarketing/

      LinkedIn:  https://www.linkedin.com/in/fireyourself

      Buy Wayne’s Book: Full Circle Marketing: Transform Your Marketing and turn Customers into Evangelists https://www.yourfullcirclemarketing.com/

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      Coffee Break - Loc-Doc SecurityBy Chad Lingafelt

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