At times we all often wonder just what we are doing wrong with our social media post. That carefully crafted piece of content that we have poured our heart and sole, spent many late nights writing and perfecting. Just to fund its reach flounders in the low single digits.

Ad new ourselves then begin to question whats wrong with the content, we are even told by platforms that the content needs to be better. But the truth is in fact that it’s the social media platform that has the power to increase or decrease the reach of your content. Its the algorithms, that determine who see’s it.

I have seen some of the worst content every go viral overnight, purely because the person has worked out how to gain the favours of the social media platforms algorithms. So grab a brew and have a quick listen to humble entrepreneurs thoughts on it.