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Azul Terronez is a TEDx Speaker, bestselling author, and CEO & Co-Founder of Authors Who Lead, a company that provides coaching services for aspiring authors. He has over 20 years of experience as an educator and as a writer for TV shows. He champions the idea of writing a book that transforms the reader instead of something that simply relays information. Azul is also the host of the Born to Write podcast, a show where they interview different authors and talk about the many reasons why they became authors. 

Azul joins us to share advice on what new authors should keep in mind when writing their first book. He describes his struggles with dyslexia, his not-so-typical college route, and why he decided to pursue a degree in arts and theatre. He explains the difference between a transactional book and a transformational book and shares the common mistakes many new authors make when writing their masterpiece. Azul also shares how you can establish a healthy and realistic writing pace and what you should expect from finishing your book. 

“Most great books are when the reader remembers they’re the lens that the content shines through.” - Azul Terronez

Today on Spot On Insurance:

• Why Azul didn’t think he’d go to college and his struggles with dyslexia.
• His experience as a college student and why he pursued a degree in arts and theatre.
• How he got started with writing scripts and his career on television sets.
• How he managed to publish a book despite his dyslexia and what he wrote about.
• Differences between transactional and transformational books.
• Common mistakes new authors make when writing leadership books.
• Establishing a writing pace to complete your first book.
• What you should expect your finished book to look like.

Key Takeaways:

• The idea isn’t the content; it’s part of it.
• You have to untrain your brain from believing that writing’s hard.

Connect with Azul Terronez:

• Authors Who Lead
• Born to Write Podcast
• Email: [email protected]

This episode was brought to you by…..

Insurance Licensing Services of America (ILSA), America’s Premier Insurance Compliance and Licensing experts. To learn more about ILSA and their services, visit ILSAinc.com.

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