Resourced with Jessica Read

EP 168: When Raising Prices Feels Personal: How to Lead Through It


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You keep telling yourself you're “not ready” to charge more.

But what if the truth is you’re not afraid of charging more.
You’re afraid of what it will mean if someone says no.

This episode isn’t about numbers.
It’s about the emotional undercurrent behind your pricing.
And the nervous system patterns that are quietly shaping your business.

In this raw and honest episode, Jessica shares how emotional incongruence lack of strategy, is often what keeps soulful, capable women undercharging. If you’ve ever frozen mid-conversation, shrunk in the DMs, or softened your pricing just to avoid rejection, this one will hit home.

Inside, you’ll explore: 
▫️ How your pricing is entangled with identity and safety
▫️ The real reason high-ticket feels emotionally risky
▫️ What emotional congruence actually is- and why your audience can feel when it’s missing
▫️ The pivotal shift that makes your pricing feel clean, calm, and powerful

This episode will walk you through the exact mindset and energetic shifts that help you move from emotional collapse to confident congruence.
You’ll learn why nervous system regulation- not just strategy-is the secret to holding higher prices with clarity and conviction.

Jessica also shares how this played out in her own leadership, and what finally broke the loop of shrinking, over-explaining, and abandoning herself.

You’ll leave with powerful reflection prompts and a clear reframe:
Your pricing doesn’t need to be palatable. It needs to be precise.

ARE YOU...
✨ Ready to feel safe charging more?
✨ Craving congruent leadership that doesn’t rely on proving or performance?

Join Jessica for her powerful free masterclass:
The Holistic High-Ticket Strategy
➡️ www.jessicaread.com/highticket

This is more than pricing strategy.
It’s a nervous system recalibration designed to align your inner world with your external business growth.

You don’t need to hustle harder.
You just need to feel safe holding more.

To celebrate 200 Episodes and our rebrand to the Fck Yes Frequency, we are donating 100% of all sales from 3 of my most potent offers to SAHSSI - supporting woman & children finding safety from DV

GET INVOLVED HERE

or comment IMPACT on any instagram posts for the link over there.

Big love,

Jess x

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Resourced with Jessica ReadBy Jessica Read