Core Brands Podcast

Ep 17 - Bottling Up the Magic: Johanna on Capturing Authentic Moments


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In this episode of the Core Brands Podcast, our host Roberta is joined by Johanna, a talented photographer whose journey into the world of visual storytelling began in childhood. From a background in graphic design, Johanna transitioned into photography, where she now captures authentic moments in both family and brand settings. Her passion for preserving memories and her innovative approach to portraits bring a unique perspective to the craft.

  • Photography has always been a part of Johanna's life.
  • She transitioned from graphic design to photography.
  • Capturing moments allows people to relive emotions.
  • Printing photos enhances their emotional value.
  • Family photography captures the magic of everyday life.
  • Teenagers can be challenging subjects for photography.
  • Authenticity is key in brand photography.
  • Johanna aims to create stripped-down portraits.
  • The essence of a person can be captured without props.
  • Done is better than perfect when it comes to printing.

00:00 – Introduction and Icebreaker
03:08 – Journey into Photography
06:12 – The Evolution of a Photographer
09:03 – Capturing Moments: The Power of Photography
12:11 – The Importance of Printing Photos
14:54 – Bottling Up the Magic in Family Photography
18:09 – Challenges in Capturing Teenagers
21:04 – Brand Photography: Authenticity in Business
23:52 – Exploring New Portrait Concepts
27:03 – Conclusion and Future Directions


Connect with Johanna:

Free Education Resources:

  • https://www.johannakingphotography.com/education/

  • https://courses.johannakingphotography.com/photo-print-planner

  • https://courses.johannakingphotography.com/photo-review-2025

  • https://courses.johannakingphotography.com/edits-for-print


  • Website: www.johannakingphotography.com
  • Instagram: @johannakingphotography
  • LinkedIn: linkedin.com/in/johannakingphoto


    Stay in touch with Roberta:

  • Follow on Instagram: @designbyroberta and @coreandformdesign
  • Connect on LinkedIn
  • Subscribe to the Core Letters newsletter for updates
  • Visit the Core and Form website
  • Book a Free Discovery Call if you're interested in collaborating!


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Core Brands PodcastBy Roberta Rechena