On this episode of Built on Strategy, I'm joined by Ken Evans, Managing Director of the Tampa Bay Innovation Center’s Tech Accelerator Program. We discuss the myth of big numbers and talk about practical ways to gain customer bases within different market sectors. Ken focuses on the early stage founder and helping them get to a scalable model, and believes solving a real problem for your first customer is the most important element for acceleration in a market place. Identifying customer’s behavioral patterns and assessing their interests and needs is key to building a brand.