In today's episode, Matt issues a 45 minute per week content marketing challenge. When we asked gym owners at the 321GoProject Affiliate Gathering what their biggest hurdles in content develop were, they unanimously answered: 1. Consistency 2. Time 3. Feeling like nobody sees what they put out. In the episode, we discuss content as an asset in your digital front door. These assets will provide social proof, establish expertise, Help First, and move people along in the decision-making process.