What happens when a social enterprise decides to grow in front of everyone — publicly setting a goal of 100 new clients in 12 weeks? Andy Choi, founder and CEO of DoGood, joins Andi to break down exactly that. Andy shares how a "build in public" campaign became more of an awareness play than a sales push, why most people don't actually need a 501(c3), and what he'd do differently if he ran it again. If you're rethinking your go-to-market strategy or trying to find product-market fit, this one's worth your time.

For more information on Do Good, visit them at https://www.dogoodpoints.com/

Want to see the video version? Check out the Behind the Campaign playlist on YouTube. 

For more about Hijinx Marketing, visit our website. 

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