Content is for Closers

Ep. 17 - How to do Annual Planning That Actually Works with Sonny Byrd


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Highlights in this episode include: 

* (3:38) Heard Hot Takes

* (6:46) Have You Heard

* (10:20) How Sonny went from acquired to acquirer 

* (16:17) Using content to connect with investors and customers

* (29:12) Doing annual planning that actually works

* (37:54) Specific steps to building a 10 year plan

Links & Resources: 

  • Follow Sonny on Twitter
  • Grey
  • Rock Returns
  • Principles.design
  • Travels with Charley by John Steinbeck
  • Steinbeck’s journal during Grapes of Wrath

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