The first day you launch your campaign it is important to get the most attraction to your campaign right away because it sets up the success for the rest of your campaign. You need to have a lot of momentum built up on day one so you get more eyeballs to your campaign and it gives you the exposure you need to have success. This is why its important to have a launch party for your campaign on day one and bring the crowd to you for the start. We have done this for all of our campaigns, and it has proven to be very successful.