On this episode, we’re diving into the ultimate creative showdown: data vs. intuition. From Netflix betting big on Stranger Things to Nike’s game-changing Kaepernick campaign, we explore how brands mix spreadsheets with sparks of genius to craft magic.

Clarity vs. courage—who wins? 

And where does AI fit into the battle royale of decision-making?

Oh, and Ian’s got some groveling to do after a three-month hiatus. New-dad life or just plain lazy? You decide. Either way, we’re back—and we’ve got plenty to say.