A conversation with Joseph Lynch to get the inside scoop from him about Billboard's pivot during the pandemic to covering more industry news, music technology, and the types of stories he's looking for when covering smaller artists. We also talk about misconceptions about the industry, the myth of the overnight success, and why musicians should just suck it up and get on TikTok.

A conversation with Joseph Lynch to get the inside scoop from him about Billboard's pivot during the pandemic to covering more industry news, music technology, and the types of stories he's looking for when covering smaller artists. We also talk about misconceptions about the industry, the myth of the overnight success, and why musicians should just suck it up and get on TikTok.

A conversation with Joseph Lynch to get the inside scoop from him about Billboard's pivot during the pandemic to covering more industry news, music technology, and the types of stories he's looking for when covering smaller artists.&nbsp;We also talk about misconceptions about the industry, the myth of the overnight success, and why musicians should just suck it up and get on TikTok.

EP 17: Joe Lynch of Billboard

Interviews with top music industry professionals who share expert/insider knowledge and actionable advice. 

Regardless of your role, career length, or level of expertise — you'll find value in these conversations.

We'll educate you on licensing, publicity, digital distribution, playlisting, podcasts, touring, radio promotion, label deals, social media management, advertising, marketing, booking, live streaming, live sessions, legal advice, and whatever else we can think of — and we'll introduce you to experts in these fields. We’ll give it to you straight and to the point with no filler.

Hosted by Rachel Hurley & Frank Keith IV, co-owners of the music publicity / consulting firm Sweetheart Pub.

You can learn more about us and subscribe to our newsletter at https://sweetheartpub.com/

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Music Interviews

Interviews with top music industry professionals who share expert/insider knowledge and actionable advice. Regardless of your role, career length, or level of expertise — you'll find value in these conversations. We'll educate you on licensing, publicity, digital distribution, playlisting, podcasts, touring, radio promotion, label deals, social media management, advertising, marketing, booking, live streaming, live sessions, legal advice, and whatever else we can think of — and we'll introduce you to experts in these fields. We’ll give it to you straight and to the point with no filler. Hosted by Rachel Hurley & Frank Keith IV, co-owners of the music publicity / consulting firm Sweetheart Pub. You can learn more about us and subscribe to our newsletter at https://sweetheartpub.com/

Interviews with top music industry professionals who share expert/insider knowledge and actionable advice. 

Regardless of your role, career length, or level of expertise — you'll find value in these conversations.

We'll educate you on licensing, publicity, digital distribution, playlisting, podcasts, touring, radio promotion, label deals, social media management, advertising, marketing, booking, live streaming, live sessions, legal advice, and whatever else we can think of — and we'll introduce you to experts in these fields. We’ll give it to you straight and to the point with no filler.

Hosted by Rachel Hurley &amp; Frank Keith IV, co-owners of the music publicity / consulting firm Sweetheart Pub.

You can learn more about us and subscribe to our newsletter at https://sweetheartpub.com/

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EP 17: Joe Lynch of Billboard

EP 17: Joe Lynch of Billboard