“In the next three to five years, every brand will have a Roblox strategy.”

Quite an interesting statement from Roblox's VP of Brand Partnerships, Christina Wootton!

In this episode we explore the opportunity for Roblox to build an advertising business and dramatically increase its monetization.

The images and video segments referenced in this episode are at:
https://www.hellerhs.com/post/roblox-the-coming-ad-titan

Check out our Episode 10, Investing in the Metaverse, for a primer on Roblox.

Increasing Returns is a podcast by Heller House. We apply the principles of value investing to the industries of the future.

Learn more about Heller House https://www.hellerhs.com

Follow Marcelo on Twitter https://twitter.com/MarceloPLima

Subscribe to our email list https://www.hellerhs.com/subscribe