How do you make decisions based on financial statements? For that matter, how do you communicate the content of financial statements so that others can make sound decisions? Join us for a discussion of the art and science of financials. In this episode, I interview Chris Williams, President and CEO at Rocaceia LLC, about how financial statements inform his business strategy. How to Use Financial Statements to your businesses’ advantageWhat we talked about:- The business model he uses and why- Building financial statements that matter- Using visuals to communicate financial data- Monthly averages, quarterly averages, and the importance of even $250