It’s a new season of the Industry Forward Podcast! With our new series we will be exploring the idea of shifting left with the Comprehensive Digital Twin, and doing so with the help of several experts with decades of combined experience in automotive, aerospace, semiconductors, software, and more.

Continuing our look into shifting-left, Dale and I kick off a discussion with Doug Burcicki, Senior Director of Automotive and Heavy Equipment Industries for the Lifecycle Collaboration Software Product Team at Siemens Digital Industries Software and Scot Morrison, Vice President of Shift Left Software Product Management in the Hardware Assisted Verification group at Siemens EDA. We invited Doug and Scot on to give us each of their unique perspectives on their transition towards software defined products, promoting new collaboration among engineering and product teams, virtual testing and verification methods, and much more.