In this episode, John lays out a clear, no-nonsense strategy for how working musicians should approach social media if they actually want it to support their gigging life. 

This isn’t about chasing trends or trying to go viral. It’s about showing up with rhythm, saying something that matters, and building real connection over time. John covers what to post, how often, what works, and shares a few thoughts on artificial intelligence.

If you are afraid of social media, don’t know what you should do, feel stuck, or if you’ve ever felt like you’re posting into the void or wondering if any of it is even worth it, this episode will help you get focused and get to using social media as a tool that keeps you in the game.

Support the show

If you have a question, an idea for a show, or you would just like to say "hey," you can drop me an email at [email protected]