Martech disruption is all around us. Old tools and methods no longer work. Joe Stanhope, VP and Principal Analyst at Forrester Research, talks about the future of marketing technology in the Age of the Customer. Topics include the shift in thinking of martech as single applications, how to move from purchasing products piecemeal to a cohesive plan, how to rethink customer engagement, creating a road map, optimizing  your martech stack, and the impact you can achieve. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hosted on Acast. See acast.com/privacy for more information.