When it comes to ads, sound is more than background noise; it’s a performance driver.

In this episode of Ad-venturous, Aves breaks down how audio choices shape attention, emotion, and conversions.

From stronger voiceover scripts to smart use of trending sounds and even ASMR, discover how to make your ads not just look good, but sound unforgettable.

#AdventurousPod #DTCMarketing #AdCreative #AudioMarketing #VoiceoverTips #TrendingSounds #MarketingStrategy #PerformanceMarketing #CreativeStrategy #SoundMatters

00:00 Introduction – Why sound matters in ads

03:00 From Silent Scrolls to Sound-On – How TikTok and Reels changed consumer behavior

06:00 Voiceovers That Convert – Strong scripts vs. lazy hooks

09:00 Stop Using “Stop Scrolling” Hooks – Why overused intros fail

11:00 The Language Gap – Speaking your customers’ language

14:00 What Seinfeld Can Teach Marketers – Shared culture and belonging

18:00 Trending Sounds & Expiration Dates – Fun, fast, but short-lived

27:00 ASMR & Product Sound Design – When sensory audio sells

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