Sign up to save your podcasts
Or
Share Ep. 17 - Understanding retail experiences and customer journey management. Grewal & Roggeveen, 2020. Journal of Retailing.
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Ep. 17 - Understanding retail experiences and customer journey management. Grewal & Roggeveen, 2020. Journal of Retailing.
Understanding retail experiences and customer journey management. Grewal & Roggeveen, 2020. Journal of Retailing.
Customer journey management (CJM) and understanding the role of customer experiences at each stage of the journey is of paramount importance to retailers and manufacturers to survive and thrive in this technology intensive environment. In this special issue we have focused on the following themes: the role of technology, the importance of social, cultural and political factors, and the role of retail environment, numeric information, merchandise, and packaging. We also highlight that the customer journey can be both looping and nonlinear in nature and involves cognitive, emotional, and behavioral responses.
Customer journey management (CJM) and understanding the role of customer experiences at each stage of the journey is of paramount importance to retailers and manufacturers to survive and thrive in this technology intensive environment. In this special issue we have focused on the following themes: the role of technology, the importance of social, cultural and political factors, and the role of retail environment, numeric information, merchandise, and packaging. We also highlight that the customer journey can be both looping and nonlinear in nature and involves cognitive, emotional, and behavioral responses.
View all episodes
By Da GooUnderstanding retail experiences and customer journey management. Grewal & Roggeveen, 2020. Journal of Retailing.
Customer journey management (CJM) and understanding the role of customer experiences at each stage of the journey is of paramount importance to retailers and manufacturers to survive and thrive in this technology intensive environment. In this special issue we have focused on the following themes: the role of technology, the importance of social, cultural and political factors, and the role of retail environment, numeric information, merchandise, and packaging. We also highlight that the customer journey can be both looping and nonlinear in nature and involves cognitive, emotional, and behavioral responses.
Customer journey management (CJM) and understanding the role of customer experiences at each stage of the journey is of paramount importance to retailers and manufacturers to survive and thrive in this technology intensive environment. In this special issue we have focused on the following themes: the role of technology, the importance of social, cultural and political factors, and the role of retail environment, numeric information, merchandise, and packaging. We also highlight that the customer journey can be both looping and nonlinear in nature and involves cognitive, emotional, and behavioral responses.