What zone are you in? 

In this episode, Candice & Faith, chuckle about their path to specialization and their laugh-out-loud techniques and skills for how you too can get out of the friend zone and into the "hot" zone.

The shallows will swallow you whole

Being just okay at a lot of different things is a shallow way to live your life. Specializing and being spectacular at one thing of value to the marketplace will create a successful career. Once you specialize in one aspect, that opens up options to specialize in the next element and allows you to become a brilliant business owner.

What's your bat signal? 

As Candice and Faith discuss the battle of entrepreneurship and living the laptop lifestyle... i.e. being able to choose your own schedule and be your own boss... they realized they actually had to do the damn work and provide a service! They also realized they needed to learn how to market, set up a website, and talk to people over the phone. But the main thing they needed to figure out was what their bat signal going to be... 

So listen in and enjoy the show! Episode Outline:

• [02:30] I don't want to be on social media all day!
• [06:00] Bat signals
• [09:30] Having one path is ideal
• [11:10] Building relationships with business owners
• [12:50] Content creation
• [16:55] Running Facebook ads
• [20:10] Specialization in your business

Resources Mentioned

Crock-Pot defends its slow cookers after This Is Us tragedy

Colleen Arneil

Connect With Candice and Faith

Candice Parsons:

• FB Page: https://www.facebook.com/realcandiceparsons/   
• Site: https://www.candicewriter.com/ 
• FB Group: The Girls Club

Faith Sage:

• FB Page:  https://www.facebook.com/faith.sage
• Site: www.faithsage.net
• FB Group: The Girls Club