Up To Some Good Podcast by Claudia Lee

Ep 17: Why having a startup mentality is key to kickstart your sustainable brand with Herman Wong, Co-founder of Beams Coffee


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My guest in Episode 17 is Herman Wong, Co-Founder of Beams Coffee. Beams is an adaptogenic and sustainable coffee brand Herman launched during the pandemic with his sisters Sharon and Chamani Wong. Intrigued by functional medicine and our bodies' amazing self-healing ability, Herman decided to incorporate mushrooms into his favourite drink, coffee. Believing that what is good for our bodies should also be good for the planet, the siblings sourced compostable and biodegradable coffee pods for their blends.

Our conversation covered everything from healthy rituals to the potential of blockchain as a solution to logistics processes. I learnt so much from Herman during the podcast and I hope you will too!

This is a summary of our conversation:

- What is adaptogenic coffee?

- How a health scare inspired the launch of Beams

- Sourcing compostable and biodegradable coffee capsules

-  The added costs of a sustainable coffee brand

-  Innovative approaches to sustainable coffee farming

- Can blockchain help to verify sustainable operations in the supply chain?

- Applying startup lessons to grow and scale Beams

- An entrepreneur’s internal struggle is often the bigger challenge

If you want to try BEAMS Coffee, head to their website to order or find our where they are available in Hong Kong: https://beamscoffee.com/

Remember to also checkout their beautiful content on Instagram @beams.coffee 

Follow Up to Some Good on Instagram @UpTo_SomeGood 

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Up To Some Good Podcast by Claudia LeeBy Claudia Lee