Value - both perceived and physical - are one of the key factors behind why someone may (or may not) purchase your product or service. But how does this affect your marketing?

In today's episode of The Fake Marketer, Nick and James discuss the concept of value by talking about some products they have been keeping their eye on and how 'value' plays a part in their purchasing decisions. They also talk about how to highlight the value of your product or service to potential customers and why communicating this is so important in your marketing campaigns.

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