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Guest Summary

• Brandon Martignago - https://www.instagram.com/brandyboy/
• Active Social Media Influencer over two accounts
• Passionate about fully immersive hospitality linked to locality
• Psychology Graduate
• Started Own Business – Dulcie's Bar Bohemia, located in Kings Cross, inspired by the 1930's Kings Cross and Dulcie Dreamer

 

Reach of social media, working with influencers and building an online brand

 

Influencer

• Started as addressing his self-worth and promoting his confidence on a mass public scale
• Became about showcasing their (the photographers) work featuring himself
• Selling products is not all what social media is about; users need to find the drive that pushes them to create personalised content
• Instagram is about keeping you on the platform for longer, the algorithm has changed in regard to user activity
• Partnering with brands can cause changes in authenticity such as promoting products you previously opposed to
• Using Instagram to address issues which you are fighting within as a form of expression, so followers can relate

 

There is a certain key to Instagram:

• Good quality photos that convey a meaning
• Obtaining a quality and meaningful posting scheme to keep followers intrigued
• Relatability so followers can compare themselves to their influencers

 

Business Perspective

• Build a personal brand, create a reason to exist (attract people's attention)
• Building stories through your content (more than just a day to day basic post, need to convey a stronger perception and meaning)
• There is a whole variety of people/businesses that are the same as you, so show that you have something to offer or show something that others don't
• Brandon opened a business and used his social medias to publicise his business which had a positive impact on his clientele
• Instagram is a snapshot of your life, fragments of time displayed in photos and videos, therefore show how these moments are important through relatable commentary and taglines.

 

Building Your Following

• Never buy followers/likes, it removes authenticity
• Using the platforms to make connections with your suppliers such as alcoholic suppliers
• Taglines – this will enable Instagram users to post photos and tag suppliers who can repost their content
• Business profiling allows you to see when people check your Instagram, what to post and how to engage with the content
• Instagram has become so intrinsically linked to the day to day life of users
• You can buy clothes through Instagram through the "shop category"
• You can fake it by buying followers and creating standard content, but the ability to be creative and unique content is diminished

 

The Specialist

• You need to be on top of that person in regard to research in order to find the right people to promote you
• Try and find your niche in order to find something that you are passionate about
• Hashtags are a key way to find people who are keen on your company
• People want a connection with you, therefore the products you promote need to be tied with your key ideas and values
• There are followers over a range of markets
• 2% of followers to a page are usually involved with that person they follow
• 8-10% of followers like your photos on average
• You will never get authenticity if you fake it
• Find an interesting location and use it to get in with a certain area
• YouTube is a good way to get an understanding of content
• Play around with filters, apps, to see what you want to do and how to use your equipment

 

Top Tips:

• Find your niche
• Ask questions to other influencers
• Engage with the people in your market
• Try and get collaborations with strong influencers
• Reach out to a PR agency

 

 

Products Recommended

• Instagram
• PR Agents
• Analytic Tools such as "Instagram Business"
• Hootsuite - https://hootsuite.com
• Libsyn - https://libsyn.com
• Q83 - https://q-83.com
• Dion Nucifora - https://www.instagram.com/dionnucifora/
• Josh Raymond - https://joshraymond.com/
• Dulcie's Kings Cross - https://www.dulcieskingscross.com.au/

 

Sponsors 

A massive thank you to our sponsors ENKE & CO, if you are looking for business advisory, accounting and taxation packages head to www.enkeco.com.au 

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