On this episode of Breaking MedTech, We dig into a painful truth:

Most small med device companies don’t have a sales problem — they have a messaging problem.

We break down

• What messaging actually is (and isn’t)
• Why most teams take way too long to explain what they do
• How that confusion kills deals before they even start

You’ll learn how to spot the symptoms of bad messaging —

• long decks
• feature dumps,
• and buyers constantly asking, “Wait… what exactly does this do again?”

Then we give you simple frameworks you can use right now to make your message clear, focused, and instantly understandable to your target audience.

If you want shorter sales cycles, better conversations, and more clarity across the board — it starts here.