You may have heard recently about a bike mechanic who was recruited to work for NASA. It's no fluke that Stevo Partida, also a certified aviation mechanic, was hired away to work on spacecraft.

This episode takes us to Bike Effect in Santa Monica, California. We talk to shop partners Alison Letson and Steven Carre to learn how Bike Effect approaches customer relationships more like a fine dining restaurant or boutique hotel than a typical bicycle retail store.

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