Asia Tech Podcast

EP 171 - Kasia Leyden - VP of Marketing for PayPal International - Taking That Burden Away from Them

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In the context of PayPal launching the results of a 2021 survey of 210 online small and medium-sized businesses (SMBs) in Singapore, to learn about their experience and how they survived and thrived through the pandemic, Asia Tech Podcast had a super conversation with Kasia Leyden, the VP of Marketing for PayPal International.  Kasia covered a lot of ground and gave her insights on the results of this survey.

We also discussed:

  • Kasia being a true global citizen and how it has made her more resilient and empathetic
  • Growing up all over the world was great 'training' for her current role
  • The trend of digital transformation reaching SMBs in Singapore and around the region
  • Not just in the B2C space but in the B2B space as well
  • Social media and social selling as the focus and entry point for going online for SMBs
  • The importance of 'brand' as a connection to customers
  • Market expansion and cross-border trade
  • How increased payment options build trust and enhance conversions

    • Other titles we considered for this episode:

    1. A Very Specific Market-level Nuance
    2. The World Has Gone Online
    3. Meet the Customer Where They Are
    4. Is That Your Primary Channel?
    5. It’s Not Just about a Storefront
    6. Dynamic, Intimate and Connected
    7. A Beacon of Trust
    8. I Have an Instant Global Business
    9. Feeling Really Optimistic and Excited
      10. ...more
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      Asia Tech PodcastBy Michael Waitze Media