Google has  detailed information published on what falls under their webmaster guidelines. Essentially, these are a set of instructions and  Guidelines on what Google considers to be part of White Hat SEO and anything apart from that is simply going against their Guidelines ( Black Hat SEO ) and might lead to website penalization or poor ranking results on SERP.

In this episode I explain also the Skyscraper technique which was created by Brian Dean from Backlinko on how to create content that naturally attracts high quality backlinks and improve overall ranking.

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