Fast growth company leadership teams have a lot on their plates. They are balancing building a solution or offering, building brand recognition, and closing deals. But no concern is higher priority than funding. In order to secure that funding, they also need to invest in accounting - and it is never too soon to get started.

In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes Lonnie Bloom. Lonnie is a Partner at Withum, where he specializes in auditing and supporting the growth of some of the most well-known tech and emerging growth companies in the country. He also co-leads the firm's e-commerce practice which serves hundreds of brands and household names in the e-comm industry. 

In this interview, Lonnie talks about the importance of solid accounting procedure and documentation to fast growth companies:

• The unique financial challenges faced by growth stage tech firms

Links:

• Lonnie Bloom on LinkedIn