Michael Katz, specializes in helping independent professionals get more and better clients by positioning themselves as Likeable Experts. Since launching Blue Penguin in 2000, Michael has been quoted in The Wall Street Journal, The New York Times, and other media. He is the author of four books, and has published more than 400 issues of "The Likeable Expert Gazette," a twice-monthly email newsletter and podcast. Michael has an MBA from Boston University and a BA from McGill University.

Author and marketing consultant Michael Katz discusses his latest book, The Likeable Expert, and how to sell your art and service by being likeable