Today on the show we have Paul Harwood, a Co-founder of Useristics

In this episode, Paul shares why dealing with churn in different markets can vary wildly whilst the blended metric may look the same across them.

We then discussed how to define user segments for your research and we wrapped up by talking through the differences between behaviour vs attitudinal reasons for churn.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me 1directly at [email protected]. Don't forget to follow us on Twitter.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.