Tyler Collins, founder of Orange County SEO shares how to differentiate your content in an over-saturated niche, the pros and cons of buying pre-owned web sites and domain names from an SEO stand point and the truth about backlinking strategies and their value for your site's rankings.

Also, he reveals how to choose a great SEO consultant or provider, how to use Google news for newsjacking to get better rankings for your site and how to use Google authorship when building your expert status for your personal brand.

For pictures and more, go to: http://borntoinfluence.com/TylerCollins