While discussing the testimonials of TradeArc (0:50) Amer mentions the few strategies he's implemented to audit the learning of his clients. John then breaks down why recurring income is not necessarily better than one off sales through his personal experiences of buying Bubly cans. In the current model, there's no switching cost and it's not purchased as a subscription... so there's clearly something sticky about this Pepsi product. 

Not all recurring income is actually recurring and some one-time sales may actually become recurring income. 

Similar to Amer's business, James and himself have had multiple conversations on how in their industry of consulting, can they lower the "cost per acquisition" and increase the "value over lifetime". 

More Timestamps:

• 0:18: Managing Chaos
• 0:26-0:36: banking "money is a raw material" 
• 1:19: John's "Click" story
• 1:21: Amer Business Revelation
• 1:25: John's savage parenting take
• 1:29: Austin on MLB
• 1:37: Berkshire Hathaway on buying sports teams 
• 1:55: Amer's dream of being a night talk show host

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