Marketing a great piece of content is as important as writing one ! Good content is better when people can find it, however, with thousands of Blogs coming out every single day it's extremely competitive to rank high on Search Engines like Google or bing.

Brian Dean from Backlinko , famously known for being one of the best bloggers and consistently ranking on SERP # 1 , crafted a content marketing technique known as The Skyscraper Technique that essentially makes it easy for new websites to rank much faster.

The Skyscraper Technique focuses a lot on making content much better than it is, as explained in this episode, and that is something that Google likes to see. 

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