Our interview with Ed Daly, NJ author of the 2011 book Cereal: Snap, Crackle, Pop Culture!

In this episode:

Rob waking up from his trance, supermarkets carrying more than 90 different breakfast cereals, Ed's reasons for writing his book, his favorite cereals (General Mills Rice Chex and Cinnamon Toast Crunch, Kellogg's Special K, etc.), his least favorite cereals (Kellogg's Hannah Montana and All-Bran), TV show and movie tie-ins, the lack of prizes in cereal boxes today, Kellogg's Mueslix and the Eddie Murphy movie Meet Dave (2008), Ed's opinion of Quaker Cap'n Crunch and various peanut butter flavored cereals, crunchy marshmallows in cereal, cereal box artwork, characters, and commercials, sugary cereals marketed as being healthy, Post Fruity Pebbles and Cocoa Pebbles melting in milk, cereal restaurants and Kellogg's Pop-Tarts World in Times Square NYC, Ed's milk-to-cereal ratio, his next pop culture project, and how much (or little) money an author makes from a book like this.

35 minutes - http://www.paunchstevenson.com