This episode of The Xero Hour with Bob Knorpp and Saul Colt is the second in a series of episodes featuring content from Xerocon Denver. In early June (2015) Xero invited customers and friends to Denver for 3 days of learning and fun in the Mile High City.

This episode features the keynote from Xero CMO Andy Lark, Andy is an award­winning marketer, online leader and chief marketing officer. With more than 25 years of experience across the B2B and consumer sectors, Andy has built successful businesses and run leading marketing programs and teams for Fortune 500, global technology brands, start­ups and some of the world’s best advertising and communications agencies.

Andy detailed the steps to winning in the connected area including the concept of disruption, where:

● The economy takes place across mobile
● 50% of the world’s data is generated by sensors
● Leading companies like Uber and Airbnb own no inventory
● 30% of consumers start their research on Amazon rather than Google

For more information on Xero please go to Xero.com

Questions or comments on the show?

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