To communicate daily or not... that IS the question. 

In this episode, Faith and Candice discuss some heavy hitters who make their livings off daily emails whereas other people only send emails when they are selling something. When doing business online, there is always an extra layer to knock down in order to get people to trust you. Building conversations need to be done every day; not just when you want to sell something. Communication is vital in EVERY relationship... not just the "in person" ones.

Free content and transparency will help you market for longevity.

Candices' patience runs thin as she's expected to navigate multiple landing pages to get a "free" optin. Only to get frustrated and abandon the mission. Who needs that hassle? If it's a free optin then don't make people work for the damn thing... just give 'em what they want!

So have a listen and enjoy the show! Episode Outline:

• [01:00] When to email your clients
• [04:20] Consistency + tonality
• [06:25] Navigating all the landing pages
• [08:15] Treat others the way you want to be treated
• [09:00] When people unsubscribe, it is good for business!
• [11:15] Twelve touchpoints

Resources Mentioned

 

Connect With Candice and Faith

Candice Parsons:

• FB Page: https://www.facebook.com/realcandiceparsons/   
• Site: https://www.candicewriter.com/ 
• FB Group: The Girls Club

Faith Sage:

• FB Page:  https://www.facebook.com/faith.sage
• Site: www.faithsage.net
• FB Group: The Girls Club