What does it take to get a fidget jewelry brand onto the Paris Fashion Week runway — with no apparel experience and a team of dancers as stylists? In this episode, Andi talks with Tammy Nelson, founder and CEO of CONQUERing, about the brand's "Facets" campaign and how a goal written in a Wonder Woman journal became one of the most talked-about brand moments for this small business. They cover how Tammy and her team developed the campaign concept, why community was central to every decision, what Tammy would do differently, and why one very specific turtle prototype ended up walking the runway.

For more information about CONQUERing, visit https://myconquering.com/ (use code ANDI10 to save 10% off your order)

For more information about CONQUERing’s Paris Fashion Week looks, visit https://myconquering.com/pages/paris-fashion-week

For more information about Hijinx Marketing, visit https://hijinxmarketing.com/

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