Building an effective customer journey and automation strategy can mean the difference between leaving money on the table and more than doubling your revenue on the campaigns. 

With us today is Chris Donald, Managing Partner at InboxArmy, and an industry expert in designing revenue-generating email automation campaigns. 

Matthew Vernhout and Chris, share valuable nuggets of knowledge from their experience working with clients in a variety of industries. 

Chris and Matthew Discuss Answers to the Following Questions:

• How do you build an effective customer journey which finally gets you good conversions?
• How do you plan a great welcome journey of emails to plan for a new customer?
• Can other automation mailers like cart abandonment emails/ shipping confirmations be used to offer relevant products to the customer?
• How do you strategize for drip emails once a user has downloaded an asset/report from your website to further engage them?
• How do you go about designing an email journey for a lead nurturing program?
• How do you plan to design a great CX for your automated emails?
• If you were to advise a new budding marketer getting into the email marketing profession, what will it be?