What kind of challenges and obstacles face business owners in the cannabis industry?

On this episode of Built on Strategy, I'm joined by Michael Bostarr, Director of Strategy and Implementation at SPARC. We discuss the rapidly evolving cannabis industry and the policies, stigma and demand for cannabis that create a very unique and controversial product marketplace. Due to decades of The War on Drugs creating an illegal market parallel and the explosive growth of a new era of legal cannabis, Michael explains the nuances of the marketing strategy employed by SPARC. He talks with me about balancing catering to experienced cannabis users and the “CanniCurious.” Against unending forms of resistance, the positive medical benefits of cannabis and the common-sense regulatory procedures that come with legalization are providing a window of opportunity to bring this once-vilified product to market.