BOOO! Did we scare you? No, I guess not. Well, today's episode is about fear. Not spiders and ghosts but different kinds of fear and how they apply to your marketing.

Nick is back once again with James to talk about fear, in particular fear of missing out (FOMO) when it comes to sales and other more personal fears that marketers can play into. They talk about how these fears have helped campaigns for clients in the past and how you can incorporate these ideas into your marketing strategy. Every company can tap into fear in some way and doing so can help generate urgency and, ultimately, revenue and conversions for your business.

Let us know what you thought of this episode and don't forget to follow us on TikTok for highlights from each episode: @the_fake_marketer